In 2010, I found myself in one of the first (then leading) digital marketing agencies in Istanbul, Turkey for my first job. Maybe beginner's luck, maybe daring to dive into the unknown—I'm only certain it was one of the best decisions of my life.
AdWords (not yet Google Ads) was still in its infancy and we were figuring things out as we went. What a ride! Year after year, it evolved, and I adapted. New channels like YouTube, Meta, and Google Analytics. More and more features and strategies, including brand launches, awareness campaigns, and always-on performance campaigns.
Different roles and responsibilities, from being a member of a team to building up teams. From established brands to emerging startups, I've partnered with businesses of all sizes to develop and execute successful digital strategies.
In 2016, a change in location: London. After a one-year master's degree break, I kept going with a fast pace until the end of my tenth year in the field.
I realised there had to be other alternatives, but what?
I took a step back to reflect on my career and explore new possibilities. Remembering the joy that colours brought me as a kid, I decided to explore the visual side of digital.
BaoCo Digital was born in parallel to this process, as a hands-on consultancy company built on my partner's and my years of experience, moving at our own pace and in our own way.
the need for a website for BaoCo introduced me to Webflow. I quickly realised it was "the tool" I was looking for, and this led to the creation of Ruby Rabbit Digital.
After all these years and experiences, I can confidently say, "The digital world is my playground, and I'm always up for a new challenge." Let's see what we can build together. Drop me a line!
